Creator of RubyApps and RubyLaw, Content Lifecycle Management (CLM) platforms that make creating, managing, delivering, and analyzing digital content easy and effective
Carbone Smolan Agency
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Local Projects
Though powerful, Sitecore is a sub-optimal choice for content management for top law firms. Learn more!
This month's Spotlight on RubyLaw focuses on removing friction from experience management
This month's Spotlight on RubyLaw focuses on making business development easier for legal marketers
As law firms adopt higher levels of TLS security compliance, RubyLaw's RubyShield offering can ensure your firm is protected.
This month's Spotlight on RubyLaw focuses on creating value for the collective via platforms
RubyLaw Launches the 2022 Legal Marketing Technology Stack Blueprint
This month's Spotlight on RubyLaw focuses on managing and measuring web KPIs
Google’s Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Here's what your firm can do....
This month's Spotlight on RubyLaw focuses on visitor privacy and compliance
Insights article on the importance of getting Content Lifecycle Management (CLM) right
This month's Spotlight on RubyLaw focuses on cybersecurity and keeping your firm safe from threats
With the conflict in Eastern Europe intensifying, RubyLaw clients should be aware of a possible increase in cyber attacks.
This month's Spotlight on RubyLaw focuses on firm experience: It matters...
RubyLaw to release RubyLaw 22, a celebration of the company's 20th anniversary on 2/22/22
Insights article on the importance, and risks, around WCAG compliance
This month's Spotlight on RubyLaw focuses on the upcoming release of RubyLaw 22
This month's Spotlight on RubyLaw focuses on 2021, an "ordinary" year for RubyLaw
This month's Spotlight on RubyLaw focuses on RubyLaw Express, our new initiative for growth-minded law firms!
This month's Spotlight on RubyLaw focuses on RubyLaw 22, which is coming soon!
This month's Spotlight on RubyLaw focuses on art, science, and the power of platforms
This month's Spotlight on RubyLaw focuses on our award-winning RubyShield offering
Check out our research, which appeared in Peer to Peer, ILTA's Quarterly Magazine.
RubensteinTech will cease testing Internet Explorer 11 (“IE11”) this Friday, July 31
This month's Spotlight on RubyLaw focuses on the RubyLaw Client Information Hub
This month's Spotlight on RubyLaw features recordings of two sessions from RubyApps DevCamp '21
Google is currently rolling out its Page Experience update, impacting how your site will rank in search results.
This month's Spotlight on RubyLaw focuses on the RubyLaw C.P.R. Kit
WCAG 3.0 is coming soon: Will your firm be ready?
This month's Spotlight on RubyLaw focuses on Content Locking
Squeeze more juice out of your website in 2021
This month's Spotlight on RubyLaw focuses on Drafts
Microsoft has announced that it will stop supporting Internet Explorer 11 (“IE11”) on August 17, 2021
This month's Spotlight on RubyLaw focuses on RubyLaw Integrity
Here are five things to consider when planning your next website refresh initiative
This month's Spotlight on RubyLaw focuses on Single Sign-On (SSO)
Google is rolling out its Page Experience update, revamping how it ranks search results. Are you Page Experienced?
This month's Spotlight on RubyLaw focuses on Super Template
This month's Spotlight on RubyLaw focuses on Media Manager
This month's Spotlight on RubyLaw focuses on Desktop Notifications
This month's Spotlight on RubyLaw focuses on Data Import
We're delighted to announce the keynote speaker and event theme for this year's RubyApps DevCamp
Understanding MFA and how RubyApps and RubyLaw support it
This month's Spotlight on RubyLaw focuses on Tools for Remote Teams
Building on last year's blueprint, we are thrilled to launch the 2020 Legal Marketing Tech Stack
The RubyLaw 3x15 Webinar Series is a three-part virtual program featuring 15-minute, quick-bite sessions with legal marketing experts
Presenting the final session in the RubyLaw 3x15 Webinar Series, Launching the 2020 Legal Marketing Technology Stack. Download your copy today!
Presenting the second session in the RubyLaw 3x15 Webinar Series, Assessing the impact of COVID-19 on legal marketing websites, featuring Ann Kaloids of Kramer Levin.
Presenting the first session in the RubyLaw 3x15 Webinar Series with Molly Porter of Seyfarth
RubyLaw is kicking off the 3x15 Webinar Series, a set of three, 15-minute, quick-bite virtual sessions. Please join us!
As digital content experiences become more sophisticated and inclusive, website accessibility is no longer a "nice-to-have"
Responsiveness and best practices for communications during the COVID-19 crisis
Best practices for law firm marketing teams undergoing M&A activities
Clients using (or considering) Microsoft Edge as your primary browser, a new release is now available and is built on Chromium
RubyApps Insights chats with Jaron Rubenstein about the second installation of RubyApps DevCamp, coming this November to New York City
RubyApps Insights speaks with Scott Rubenstein on the topic of optimizing the marketing technology stack and his upcoming panel discussion at LMANE
The California Consumer Privacy Act (CCPA) enforcement date is approaching
RubyApps Insights focuses in on team culture, with an interview of two RubyApps employees
RubyApps Insights provides a special episode on optimizing the marketing technology stack through the lens of Hulkamania
RubyApps Insights welcomes back Jaron Rubenstein for a discussion on the marketing technology stack and corresponding blueprint
It's easy to modify and change course once a marketing initiative is underway. But, how can a B2B marketer start from scratch?
RubyApps Insights speaks with Laura Hahn, Head of Design at Priceline and an expert in semiotics, on the topic of communication and meaning for brands
RubyApps Insights speaks with Steve Aguiar, a full-stack marketer from BlueWing, on how to kick-start your B2B marketing program
The Backstreet Boys are showing digital-minded CMOs how to get down with digital transformation 2019
RubyApps Insights speaks with Leigh Kessler, a former standup comic and VP of Marketing & Communications at CharityEngine
Here are five tips for how to run your marketing organization like a startup.
Are you a "heuristics" or a "fundamentals" developer? What's the difference?
RubyApps Insights interviews Scott Rubenstein on the importance and return of podcasts.
Podcasts, like TV shows, are experiencing a renaissance right now—especially those produced by professional services firms.
Making the web accessible to everyone, including those with disabilities, is central to its purpose and a critical input for content publishers and web developers, alike.
If using Google Webmaster Tools is starting to feel like Groundhog Day, escape Punxatawney and expand into Bing Webmaster Tools.
When GDPR strikes & Ashton Kutcher isn’t punking you.
The GDPR goes into effect on May 25, and updating how you obtain contact information from website visitors is critical.
If my brand were a real person, what would its voice sound like? How would its face appear on social media?
With the value of M&A deals on the rise, it's increasingly important that stakeholders not overlook technology
It’s critical to leverage technology to maximize efficiency and convert relevant website traffic.
Eager to automate marketing but don't know where to start? Technology transformation can be a daunting task, particularly for self-described luddites.
Why today’s high schoolers have me optimistic about tomorrow and our technological future.
Web Accessibility. What is it, why is it important, and how can your firm benefit from being compliant?
The role of search is critical for all businesses with a web presence, regardless of whether they're enterprise or consumer-facing.
Read and learn about DDoS (Distributed Denial of Service) attacks and the steps you can take to mitigate your risk.
Learn how continuous improvement of site systems ensures that your digital marketing experiences deliver maximum value.
Jaron lists 5 best practices for optimizing your website in search engines for Bloomberg BNA. Click here for an article summary.
Jaron discusses the importance of smart search technology for Legal Technology Today! Check here for a summary of the article.
Learn how to use competitive intelligence to drive business development with Chris Fritsch & CLIENTSFirst Consulting.
The experts at ON24 share strategies on how to create high-impact, pipeline generating webinars.
Two experts in persuasion and presentation demonstrate how you can increase client engagement.
Discover how you can take a more strategic and holistic approach to your marketing campaigns.
Ian Mason from Hassard Fay joins us to talk content format and strategy.
Rachel Guy and Jaron Rubenstein provide a comprehensive guide for planning and presenting your firm's content.
A webinar about the ongoing iteration and refinement of your firm's website.
A discussion between two experts on development, design, and collaboration.
Step 1: Understand your Audience, and understand what it takes to provide a great user experience for multiple audiences.
An in-depth look at the process, tools, techniques, and value of branding.
Jaron's TED-style talk, from the LMA CME conference!
This is a great opportunity to learn a bit more about modern web development paradigms and meet some of the team at RubensteinTech!
Rachel R. Guy helps you plan and showcase compelling content like practice descriptions, bios, video, and blogs.
Having a consistent voice and message across all of your customer touch points is crucial. Scott Milano of Tanj Branding provides a guide.
Linkedin can be a powerful tool. Josh Johnson of Influence&Co. shows you how to get the most out of it.
Scott Rubenstein, Director of Client Services at RubensteinTech, discusses our recent hackathon, titled "DayTwo2015".
Speakers: Garrett Nantz & Co. of Luxurious Animals, present details about two recently launched Immersive HTML5 Experiences.
We are proud to sponsor InSource: The In-House / Outside Agency Relationship.
Speaker Indi Young discusses how empathy allows you to gather and compare thinking patterns in order to improve your strategy, and collaborate successfully.
The 'Mobile 101' webinar raised many questions on marketing technology - We dutifully answer them for you here.
In-depth look, with case studies, pros and cons, of engineering custom native apps, web-based apps, ebooks, microsites, etc.
Speakers: Jeff Gothelf and Josh Seidan discuss Lean UX, an approach that combines User Experience, Design Thinking, Lean Startup and Agile development.
Rubenstein Technology Group celebrated our 10th anniversary with a truly unique performance by iLuminate.
An exclusive 1-hour discussion with leading legal marketing experts and technologists.