Kramer Levin Naftalis & Frankel LLP (“Kramer Levin”), an Am Law 100 firm, sought to refresh its brand to better reflect its position today. Firm leadership made the bold yet decisive choice to revisit its brand ecosystem as part of a single strategic initiative. The exercise included a re-envisioning of its verbal and visual strategies, a new logo and visual system, and a reimagined digital presence.

Building on the comprehensive and thoughtful creative foundations executed by Clarity Group and Carbone Smolan Agency (“CSA”), RubensteinTech delivered its contribution: a new website, powered by RubyLaw, Version 10, to give functionality, speed, and precision to CSA’s front-end designs. With RubyLaw’s sleek, modern user interface, Kramer Levin’s Marketing team can more quickly and efficiently manage the firm’s creative assets and business development processes.

The new website comes with RubyLaw Document Generator, an enhancement that helps the Marketing team quickly create proposal materials and marketing collateral directly from the site and export them into pre-styled, editable Microsoft Word documents.

Unique to this process was the extensive involvement and support of Kramer Levin’s leadership, as well as an unprecedented expression of collaboration between firm, creative, and technology teams. This also enabled the integration of RubyLaw with existing back-end systems to proceed without delays or hiccups.

Kramer Levin’s initiative has been a resounding success for the firm, as well as for RubensteinTech. We’re excited to further our partnership and help the firm celebrate its 50th anniversary.