Business development without the headaches

Last week, we presented Stack Ranking, during which we shared our initial findings from the 2022 RubyLaw Legal Marketing Tech Study.

One of the more compelling observations from our study, which dovetails nicely with the theme of this month’s Spotlight on RubyLaw, is the limited adoption of proposal and document automation software by law firms.

Among law firms in the $0-100 million category, we see that no solution is used by more than 3% of firms. In the next two tiers, $100-500 million and $500 million and up, we see increased adoption with RubyLaw Proposals and one other solution among the typical selections.

What’s ironic about this finding is that, while smaller firms tend to have fewer resources, they would also stand to benefit the most from eliminating manual processes—particularly within the realm of business development.

Why is this?

Proposals tend to recycle content, with upwards of 80% of responses to proposal requests being static or based upon previous responses. Unique proposal content tends to be made up of lawyer biographical content, i.e., the proposed team, and relevant experience, i.e., the matters most likely to convent a firm’s right to win an opportunity.

As the volume of opportunities proposed increases, the need for refined—even automated—processes increases directly. The reasons for this are clear:
—The risk of oversight, including leaving legacy content or errors in new proposals, increases
—The ability to identify a single truth, i.e., the source of record, decreases
—The amount of time required to tailor and review new proposals increases
—The complexity of sharing drafts with multiple stakeholders, receiving feedback, refining, and circulating for final approval increases
—The ability to scale the process, while maintaining content integrity, decreases

These examples are only a few.

Yet, the rationale is plain to see: Firms can better capitalize on available time and resources in responding to proposal requests by using proposal automation processes, with RubyLaw Proposals at the top of the consideration set.

RubyLaw Proposals, a proposal and pitch document automator, gives legal marketing teams the power to put key brand assets to work winning new business while eliminating friction, errors, and frustration. 

By centralizing web and proposal content management within RubyLaw, legal marketing teams can ensure that proposals always contain the most recent versions of lawyer bios, news, publications, and practice descriptions, all output to native Microsoft Word and PowerPoint documents. 

Could your team do without the frustration of manual proposal assembly?

If you’d like to learn how RubyLaw Proposals can accelerate your firm’s business development results, please contact your RubyLaw representative.