Why Law Firms Need Structured Search Engines
Have you ever typed a phrase into Google only to end up with wildly unrelated results?
For example, searching for “plot of 1984” yields a line graph showing that y =1,984. That probably doesn’t help students who are looking for a synopsis of their summer reading.
If you’ve experienced something like this, you know how frustrating it can be. But if it happens when clients use the search bar on your firm’s website, it’s more than an inconvenience — it could actually hurt your business.
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