Creator of RubyApps and RubyLaw, Content Lifecycle Management (CLM) platforms that make creating, managing, delivering, and analyzing digital content easy and effective
As legal marketers, we publish and push alerts in all the usual places. We host events and do the appropriate follow-up. But can you take a more strategic and holistic approach to get your content in front of the right audience?
In this webinar, legal marketers will learn how to create an integrated marketing campaign that can bring together business development, content creation and public relations functions to meet each department's goals. Attendees will come away with actual tactics they can apply at their firms.
Join us as Stefanie Knapp, Online Marketing Manager for Allen Matkins, covers case study examples to demonstrate how marketing campaigns are put together and executed. You'll learn: