As legal marketers, we publish and push alerts in all the usual places. We host events and do the appropriate follow-up. But can you take a more strategic and holistic approach to get your content in front of the right audience?
In this webinar, legal marketers will learn how to create an integrated marketing campaign that can bring together business development, content creation and public relations functions to meet each department's goals. Attendees will come away with actual tactics they can apply at their firms.
Join us as Stefanie Knapp, Online Marketing Manager for Allen Matkins, covers case study examples to demonstrate how marketing campaigns are put together and executed. You'll learn:
- How you can become more strategic in releasing content
- How to determine the appropriate tactics for your campaign and channels
- The importance of goal-setting, testing, and measurement
Comments and questions can be sent via Twitter to @RubensteinTech and by using the hashtag #RubyLaw.
Online Marketing Manager
Stefanie Knapp is the online marketing manager for Allen Matkins, a California-based law firm serving the real estate industry. Stefanie manages the firm's online communications initiatives, including the firm's website, videos, and email marketing and social media campaigns. Prior to joining the legal marketing profession, Stefanie was an award-winning reporter and editor at the Los Angeles Daily Journal. She holds a B.A. in magazine journalism from the S.I. Newhouse School of Public Communications at Syracuse University and an M.B.A. from UCLA Anderson School of Management.
Founder & President
Rubenstein Technology Group