Edgewell Personal Care: WordPress-powered website

Edgewell is reimagining personal care with a global team of more than 6,000 visionaries, doers, and makers managing a portfolio of over 25 brands.


The company was formed as a result of spinning out Energizer Holdings, Inc. Edgewell, the new name of the legacy entity, boasts a well-known collection of household and personal care brands. As a standalone brand, Edgewell needed to communicate its own distinct character, while retaining the quality of reliability it earned over its 200 year history as Energizer.


The brand strategy, naming, and design experts at Beardwood & Co designed a new identity for the company, enlisting RubensteinTech to provide the technology strategy, implementation, and deployment. RubensteinTech developed a unique, mobile-optimized, responsive, content-managed website for Edgewell.


The site is powered by WordPress, and features full multilingual content support for Edgewell's global audience. Its responsive design and language options ensure a consistent experience across platforms and around the world.