Creator of RubyApps and RubyLaw, Content Lifecycle Management (CLM) platforms that make creating, managing, delivering, and analyzing digital content easy and effective
Your website is one of the first places people go to learn more about your firm and lawyers. In today's 24/7 digital world, it’s also one of the only places where you have complete control over the content and messaging, giving law firms a powerful opportunity to tell stories and enhance their brands. Using case studies from in and outside the legal industry, our speakers will provide a roadmap for planning and showcasing compelling content and cover how to obtain more traction on practice descriptions, bios, video, thought leadership and blogs; how to develop a news section that clients and reporters will read; and how to use analytics to drive increased engagement.
Rachel R. Guy
Marketing & Communications Manager
Rubenstein Technology Group