RubyLaw Legal Marketing Technology Stack Featured in International Legal Technology Association’s Peer to Peer Magazine
‘The Legal Marketing Technology Ecosystem: Identifying Gaps and Opportunities for Firms of All Sizes’ Provides Blueprint for Legal Marketers and Business Developers
New York, NY (8/12/2021) – RubyLaw, in collaboration with Calibrate Legal, announced today the company’s 2021 RubyLaw Legal Marketing Technology Stack is featured in International Legal Technology Association’s (ILTA) Peer to Peer Magazine. The article titled “The Legal Marketing Technology Ecosystem: Identifying Gaps and Opportunities for Firms of All Sizes” outlines findings from the company’s 2021 survey of legal marketing and business development professionals from firms of all sizes.
“We’re delighted to share the results of this important study, because we believe that firms that adopt a platform-based approach, for example system bundling for smaller firms and system integration for larger firms, will enjoy not only a competitive advantage but a cost-effective solution to a critical challenge,” said Jaron Rubenstein, President & Founder of RubyLaw. “RubyLaw is one such platform and we appreciate the support of ILTA, as well as our colleagues at Calibrate Legal, for allowing us to bring these insights to the sector.”
Featured in Peer to Peer Magazine: Issue 2, Volume 37 titled Adapting to Acceleration, the article highlights critical insights for legal marketers and business developers, including:
1. A direct relationship between firm revenue and marketing technology maturity
2. Large gaps in firm tech stacks, particularly in comparison to other sectors
3. An absence of usage of complementary systems, i.e., CRM with ERM
4. A reluctance to adopt a structured business development process
5. A failure to use technology to combat resource constraints, e.g., marketing automation
The 2021 RubyLaw Legal Marketing Technology Stack visualization, segmented by law firm revenue, identifies prevailing tools used across six categories of the legal marketing technology ecosystem. It features the dominant legal marketing technology tools used across six categories, including advertising and promotion, sales, content and experience, social and relationships, data, and management. This marks the third annual release of the company’s Legal Marketing Technology Stack, which includes for the first time this year a blueprint for law firms to map their own existing and future tech stacks.
RubyLaw and Calibrate Legal will provide an overview of the findings of the study and share practical takeaways for legal marketers and business developers at a webinar, Platforms, not Platitudes, on Thursday, 9/23 at 3pm ET.
RubyLaw is a Content Lifecycle Management (CLM) platform that powers websites, manages experience data, curates and automates marketing documents in native formats, and ensures the integrity of digital content for law firms at all levels of technological maturity. More firms are switching to RubyLaw than ever before, taking advantage of its modern, React-based tech stack, open, REST-based API, and robust, scalable architecture. RubyLaw’s modular composition makes it ideal for firms that require a secure yet flexible solution to manage increasing digital content volumes and workflow complexities, regardless of whether marketing teams are collocated, distributed, or working in different languages. With RubyLaw, firms can offer prospects and clients multiple, measurable marketing touchpoints while maintaining brand consistency, team productivity, and a single source of truth.
To learn more about RubyLaw, visit RubyLaw.com.