4 Design Rules for Branded Digital Experiences
Like architecture, which is a marriage of design and engineering, digital design and development is both an art and a science. Creating an appealing, high-performing, and interactive digital representation of a brand requires tight collaboration between a company's design and technology teams and a clear focus on iterative, agile development principles.
Designers at all levels should familiarize themselves with the basics of leading software development methodologies to improve their knowledge of how top digital experiences are created.
It's not just web traffic analytics that are affected; many other brand and business metrics will suffer from a substandard approach to creating branded digital experiences.