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The MoFo2Go iPhone App was designed and developed to extend Morrison & Foerster's brand to Apple's iOS mobile platform.
The App itself embodies the firm's rather unique image by providing clients with relevant articles and publications, attorney bios, maps of the firm’s offices with suggestions of where to dine and stay when visiting, and even an entertaining game. The App was designed and implemented as a native iPhone App by Rubenstein Technology Group under the creative direction of Michael Bierut and Jennifer Kinon at Pentagram.
We worked with MoFo’s marketing team to develop a plan that was exciting and cost effective. We defined the strategy, feature set, content, and technical details in the discovery phase. From there we worked with our design partner Pentagram to design each screen in exacting detail. With solid design the development process of the App itself and the RubyApps™ CMS can begin. Rigorous testing is always important to ensure quality. The finished App is submitted to Apple for approval and launched to the Apple iTunes App Store.
The "People" section allows users to view short bios of all Morrison & Foerster attorneys, searchable by practice, industry, office location, and law school. The "News" section includes firm press releases, client alerts, newsletters, and articles from the firm's award-winning publication MoFo Tech, which users will be automatically alerted to via a notification button on the application. The "Location" function provides information about all offices, including addresses, directions, and nearby transportation hubs, restaurants, and hotels. Lastly, "Play" is an entertainment function that features a maze game.
MoFo2Go users never get to see one of its most important features, RubyApps. RubyApps is the web-based Content Management System (CMS) that enables MoFo administrators to quickly and easily update application information on thousands of devices. While most data is retrieved automatically, MoFo can manage all news articles, bios, and location information with the RubyApps system. Read more Press Coverage
Morrison & Foerster received industry attention by releasing the first AmLaw 100 iPhone App in March 2010. Now MoFo2Go is seeing a second wave of press as the App begins to win awards.