When MoFo’s Capital Markets practice wanted to publish its annual FAQ book on mobile devices, RubensteinTech convinced the firm to develop an eBook rather than an app.
We reproduced the book in ePub format and distributed it as a paid download on iPhone, iPad, Amazon Kindle, Barnes & Noble Nook, and Google Android devices. This flexible, device independant format proved far more cost effective than native app development. Futher, we were able to leverage common eBook reader features like search, note taking, and custom user preferences.
FAQs (or Frequently Asked Questions), written and published by MoFo lawyers, provides plain English explanations of the most popular types of financing or capital formation transactions, as well as explanations relating to related securities law issues.
Written for practitioners, entrepreneurs, start-ups, public companies, investors, bankers and other financial intermediaries, and compliance professionals, the FAQs eBook avoids lawyer and banker jargon and provides clear and concise discussions that answer the questions most commonly asked in connection with securities offerings and ongoing securities reporting requirements.