Canon: Custom software application
Canon, a leading provider of consumer, business-to-business, and industrial digital imaging solutions, approached RubensteinTech seeking a bespoke software application to help sell the EOS C500 camera.
With consumers increasing shopping online and using digital tools to make purchasing decisions, we were tasked with helping Canon provide prospective customers with a virtual experience. Via an online portal, the C500 simulator allows users to interact with a virtual camera interface. This includes dialing in on menus and setting features, putting everything but the actual camera into the user's hands.