Boies Schiller Flexner: RubyLaw-powered website

Boies Schiller Flexner is a pioneering law firm with a reputation for representing clients in landmark cases, including United States v. Microsoft and Bush v. Gore. Despite the firm’s history and successful track record, its digital presence was outdated and failed to truly reflect its identity. Boies Schiller embarked on a mission to update its digital brand, while also striving to gain more traction in its business development efforts.

To accomplish this goal, Boies needed an intuitive and easy-to-use solution—both to deliver the requisite front-end presentation and functionality, as well as the back-end content management. The firm stipulated additional requirements, including speed and adaptability, so as to maximize the efficacy of limited marketing resources. Plus, the solution had to address Boies Schiller’s business development demands.

RubensteinTech partnered with a New York City-based creative studio to implement a simple and streamlined look that put the Boies brand in the spotlight. The design solution stripped out unnecessary distractions, enabling the technology solution, RubyLaw, to support the desired user experience. With RubyLaw, Boies Schiller can present its people and expertise front-and-center, while supporting business development activities with features like “My Binder.” The site even helps to attract new recruits through a robust Careers section that features the schedule of on-campus events.