Akin Gump: RubyLaw-powered website

Akin Gump, a firm renowned for its entrepreneurial spirit and wide ranging services, presented its design and technology partners with a significant challenge: Develop a system sufficiently flexible to match the firm’s current and future needs, while ensuring the consistent application of its established brand guidelines. Given Akin Gump’s steady growth, geographic footprint, and breadth of expertise, we needed to respond by designing and developing a dynamic and sophisticated identity synonymous with its evolution.


Akin Gump came to us with a best-of-breed design in-hand, seeking a world-class engineering team that could successfully implement it. The firm needed flexibility to allow its more established practices the freedom to customize their pages and support larger amounts of content, while simultaneously supporting smaller and quieter practices with an appropriate presence and a fresh look. Both requirements had to be reconciled through design and implementation in a way that guaranteed a consistent look, feel, and experience for all.


Design consultancy Carbone Smolan Agency (CSA) and RubensteinTech collaborated with Akin Gump’s marketing team to execute the new design flawlessly. We accommodated a new modular design by customizing the content editing core of RubyLaw, RubensteinTech’s signature Content Management System (CMS). Had Akin Gump licensed another CMS solution, the firm might not have benefited from the degree of flexibility afforded by RubyLaw. RubensteinTech’s team of engineers built a user-friendly back-end solution that mirrors CSA’s modular design and functionality of the front-end website. This solution is tailored and unique to Akin Gump, and supports Akin Gump’s efforts to differentiate the firm on the web.

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