We expect our website and mobile presence to do it all: engage existing and potential clients, recruit top talent, and serve up just the right piece of content at exactly the right time. Personas are a proven tool to help us overcome our internal biases and to understand what it takes to provide a great experience for multiple audiences.

Daniel Eizans
Senior Information Architect and Content Strategist at The Understanding Group (TUG)

Jessica DuVerneaySenior Information Architect at The Understanding Group (TUG)

Moderated by:
Jaron Rubenstein, President & Founder of RubensteinTech; Creator of RubyApps

George Sanchez, Director of Business Development at RubensteinTech

5 Questions for 2018