While content strategy ranks high on many legal marketers’ list of digital communications priorities, many still struggle with implementing a sustainable content program that supports the firm’s strategic business objectives. This webinar will provide valuable insights on the discipline’s key tenets and future direction, explore solutions for the most common pain points that legal marketers encounter with their content, and present practical tips on how to get started with—or further extend the adoption and implementation of—a content strategy program.

Christopher Collette, Principal at Clarity Group Consulting

Jaron Rubenstein, President & Founder of RubensteinTech; Creator of RubyApps

Moderated by:
George Sanchez, Director of Business Development at RubensteinTech

5 Questions for 2018