Mobile Platforms Critical to Law Firm Web Success

As legal professionals showcase their thought leadership through their websites and potential clients increasingly use mobile devices for online searches, large firms must understand and adopt Google’s latest innovation in mobile search: the Accelerated Mobile Pages Project, known as AMP.

AMP aims to speed up the mobile web for visitors who are impatient with slow page load times and sites that greedily consume data. Law firms that adapt can continue to enjoy strong search visibility. Those that don’t will ultimately see a decline in website traffic and engagement. 

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