How to Optimize Web Images for the Best User Experience

While it’s easy enough to remember Google’s biggest algorithm changes in recent years and the far-reaching effects of each, you may not realize that Google’s famous proprietary algorithm changes hundreds of times per year.

Google and others include page load time and site speed in their rankings for key design metrics. This means image optimization cannot be overlooked in your web design and development processes. 

Taking time to optimize images is a win-win for both SEO and user experience. As with every other aspect of web design, image optimization is partly intuitive, partly data-driven best practice, and overall A/B-testable.

Read the full article here to discover these five image optimization best practices, and stay tuned to howdesign.com as they provide a practical mix of essential business information, up-to-date technology tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.