How to Improve SEO for Your Attorney Bio

Clients hire lawyers, not law firms, so it’s no surprise that attorney bio pages are the most frequently visited content on most law firm websites. People come to your website to vet a referral, check on some desired experience or expertise, or put a face to a name. Put simply, a great bio has the power to help turn prospects into clients. In fact, 85 percent of 209 firms surveyed by LexisNexis said attorney bios were the most visited pages on their sites. A bio with strong search engine optimization (SEO) can increase your visibility when prospects search for your kind of expertise, and it helps them evaluate your qualifications more quickly.

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