6 Ways to Ensure the Website You're Building is User-Friendly
Drawing repeat website visitors, fostering those relationships, and generating leads online doesn’t require some kind of secret SEO magic — it just takes a site that treats users well and gives them the experience they desire.
With finite attention spans and limited patience for information foraging, today’s website visitors want content presented in a simple, user-friendly, and focused manner. To prevent visitors from bouncing to another content source, your site must deliver a seamless user experience.
Building this level of engagement and trust translates into real profit: Harvard Business Review published a study showing that a mere 5 percent increase in customer retention provides an ROI of at least 25 percent.
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