5 Ways to Continuously Enhance the Value of Your Firm's Website

The cost of creating a sophisticated website for a top firm is frequently in the $500,000-$1,000,000 range. This is a significant investment and, like all similar capital expenditures, should be maintained and supported for maximum value throughout the website’s effective lifetime. Firms are advised to budget about 30 to 40 percent of their investment for annual maintenance and website enhancements.

Yet digital marketing experiences in the legal sector are often constructed and then left to wallow until just before the point of irrelevance, sometimes followed by a rush to resuscitate and revive the user experience before all value is lost. Often, such efforts are too little, too late.

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