As legal marketers, we publish and push alerts in all the usual places. We host events and do the appropriate follow-up. But can you take a more strategic and holistic approach to get your content in front of the right audience?
In this webinar, legal marketers will learn how to create an integrated marketing campaign that can bring together business development, content creation and public relations functions to meet each department's goals. Attendees will come away with actual tactics they can apply at their firms.
Join us as Stefanie Knapp, Online Marketing Manager for Allen Matkins, covers case study examples to demonstrate how marketing campaigns are put together and executed. You'll learn:
Learn how to use competitive intelligence to drive business development with Chris Fritsch & CLIENTSFirst Consulting.
Having a consistent voice and message across all of your customer touch points is crucial. Scott Milano of Tanj Branding provides a guide.
Linkedin can be a powerful tool. Josh Johnson of Influence&Co. shows you how to get the most out of it.
In-depth look, with case studies, pros and cons, of engineering custom native apps, web-based apps, ebooks, microsites, etc.
The 'Mobile 101' webinar raised many questions on marketing technology - We dutifully answer them for you here.
Practical tips on how to get started with - or further extend the adoption and implementation of - a content strategy program.
Step 1: Understand your Audience, and understand what it takes to provide a great user experience for multiple audiences.
What does the competitive landscape in legal look like across social media? Guy Alvarez from Good2bSocial gives his report.
Rachel Guy and Jaron Rubenstein provide a comprehensive guide for planning and presenting your firm's content.