Ruby Business Platform

Eliminate postage expenses by converting customer communications to electronic formats. Reduce IT costs because there's no coding required. Reduce customer turnover and improve customer service by providing proactive communications to your customers.

Whether it's your firm's employee newsletter or an e-mail to your entire customer database, RubyCommunicate's template-based system allows you to create fully-formatted, customized messages in seconds. Templates give you the flexibility to be creative, while ensuring every communication adheres to approved brand standards. The system automatically archives each and every message you send -- so you can repurpose past campaigns and track how each template has been used before.

Include personal information in your communications to maximize effectiveness. This can be as simple as name and address, or can include recent order data. Plus, our point-and-click rules engine allows you to dictate who sees which content within each message -- meaning one group may see a particular section of content based on geographic or purchase data, and another may not. Net result: even an e-mail campaign to thousands of customers will feel personalized and relevant.

Designed specifically for non-technical users, RubyCommunicate enables you to quickly manage your contacts, easily creating targeted lists based on any of the criteria in your contact records. For example, send an e-mail only to your customers in your city, or those that have placed at least two orders from your company in the past twelve months. It's all integrated into RubyCommunicate, and it makes targeted communications a breeze.

Configure RubyCommunicate with custom data fields that you can use in just about any way you want. Establish categories and menus for each field, then create segmentations based on that data -- for the ultimate in precision targeting of all your e-marketing campaigns.

Deploy coordinated messages throughout multiple modes & media -- simultaneously or in timed sequence. Launch synchronized campaigns via e-mail, online banner ads, bid-managed CPC programs and more. Track results and adjust message distribution accordingly, using RubyCommunicate's integrated campaign tracking tools.

Track all details of your customer communications, including e-mail opens, clickthroughs, bounces, and unsubscribe requests. Now you will know who is reading your communications, and who is not receiving them, allowing you to fine-tune your campaigns for continuous improvement. RubyCommunicate also supports complex campaign analytics, enabling you to track a user's activity from the point at which they read your communication through their activity on your website and product purchase -- enabling your management team to easily see the return on investment (ROI) for each and every communication.

While our built-in reporting engine already includes many pre-built report formats, we don't want to change the way you currently work. That's why RubyCommunicate supports the numerous custom reporting options that you need to measure your campaigns in real-time. And, as with other Ruby Business Platform modules, RubyCommunicate supports exporting of report data to Microsoft Excel spreadsheet and Adobe Acrobat (PDF) format for further analysis and reporting to management.

Import and automatically deploy lists of unsubscribed contacts for use in your e-mail campaigns. Discreetly filter out the unsubscribes to stay in compliance with legal and ethical best-practice industry standards: your message never even goes to them!

Send e-mail messages in either HTML format, text -- or both. RubyCommunicate automatically delivers the version to your contacts that's most appropriate for the e-mail client they use..

Integrate your RubyCommunicate campaigns with our customer relationship management solution -- RubyCRM -- for conducting dynamic, interactive surveys with your customers, partners and/or vendors that add advanced business intelligence to your entire enterprise.

RubyCommunicate meets all requirements of the 2003 CAN-SPAM Act. Use it freely -- knowing you're in full compliance with the law and with industry best practices for e-mail marketing and communications.