Creator of RubyApps and RubyLaw, Content Lifecycle Management (CLM) platforms that make creating, managing, delivering, and analyzing digital content easy and effective
Though powerful, Sitecore is a sub-optimal choice for content management for top law firms. Learn more!
CPRA and Global Privacy Controls (GPC): Is your site ready for new regulations going into effect this month?
RubyLaw releases report from groundbreaking legal marketing technology study
This month's Spotlight on RubyLaw focuses on removing friction from experience management
This month's Spotlight on RubyLaw focuses on making business development easier for legal marketers
As law firms adopt higher levels of TLS security compliance, RubyLaw's RubyShield offering can ensure your firm is protected.
This month's Spotlight on RubyLaw focuses on creating value for the collective via platforms
RubyLaw Launches the 2022 Legal Marketing Technology Stack Blueprint
This month's Spotlight on RubyLaw focuses on managing and measuring web KPIs
Google’s Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Here's what your firm can do....
This month's Spotlight on RubyLaw focuses on visitor privacy and compliance
Insights article on the importance of getting Content Lifecycle Management (CLM) right
This month's Spotlight on RubyLaw focuses on cybersecurity and keeping your firm safe from threats
With the conflict in Eastern Europe intensifying, RubyLaw clients should be aware of a possible increase in cyber attacks.
This month's Spotlight on RubyLaw focuses on firm experience: It matters...
RubyLaw to release RubyLaw 22, a celebration of the company's 20th anniversary on 2/22/22
Insights article on the importance, and risks, around WCAG compliance
This month's Spotlight on RubyLaw focuses on the upcoming release of RubyLaw 22
This month's Spotlight on RubyLaw focuses on 2021, an "ordinary" year for RubyLaw
This month's Spotlight on RubyLaw focuses on RubyLaw Express, our new initiative for growth-minded law firms!
This month's Spotlight on RubyLaw focuses on RubyLaw 22, which is coming soon!
This month's Spotlight on RubyLaw focuses on art, science, and the power of platforms
This month's Spotlight on RubyLaw focuses on our award-winning RubyShield offering
Check out our research, which appeared in Peer to Peer, ILTA's Quarterly Magazine.
RubensteinTech will cease testing Internet Explorer 11 (“IE11”) this Friday, July 31
This month's Spotlight on RubyLaw focuses on the RubyLaw Client Information Hub
This month's Spotlight on RubyLaw features recordings of two sessions from RubyApps DevCamp '21
Google is currently rolling out its Page Experience update, impacting how your site will rank in search results.
This month's Spotlight on RubyLaw focuses on the RubyLaw C.P.R. Kit
This month's Spotlight on RubyLaw focuses on Content Locking
WCAG 3.0 is coming soon: Will your firm be ready?
This month's Spotlight on RubyLaw focuses on Drafts
Microsoft has announced that it will stop supporting Internet Explorer 11 (“IE11”) on August 17, 2021
Squeeze more juice out of your website in 2021
This month's Spotlight on RubyLaw focuses on RubyLaw Integrity
Here are five things to consider when planning your next website refresh initiative
This month's Spotlight on RubyLaw focuses on Single Sign-On (SSO)
This month's Spotlight on RubyLaw focuses on Super Template
This month's Spotlight on RubyLaw focuses on Data Import
This month's Spotlight on RubyLaw focuses on Media Manager
Page Experience Optimization and IOS 14
Google is rolling out its Page Experience update, revamping how it ranks search results. Are you Page Experienced?
This month's Spotlight on RubyLaw focuses on Desktop Notifications
We're delighted to announce the keynote speaker and event theme for this year's RubyApps DevCamp
Understanding MFA and how RubyApps and RubyLaw support it
This month's Spotlight on RubyLaw focuses on Tools for Remote Teams
A statement on Juneteenth, on behalf of RubensteinTech, in support of the Black community
Presenting the final session in the RubyLaw 3x15 Webinar Series, Launching the 2020 Legal Marketing Technology Stack. Download your copy today!
Building on last year's blueprint, we are thrilled to launch the 2020 Legal Marketing Tech Stack
Resources for volunteering, art, culture, and wellness to ease the stress of the pandemic
The RubyLaw 3x15 Webinar Series is a three-part virtual program featuring 15-minute, quick-bite sessions with legal marketing experts
Presenting the first session in the RubyLaw 3x15 Webinar Series with Molly Porter of Seyfarth
Presenting the second session in the RubyLaw 3x15 Webinar Series, Assessing the impact of COVID-19 on legal marketing websites, featuring Ann Kaloids of Kramer Levin.
RubyLaw is kicking off the 3x15 Webinar Series, a set of three, 15-minute, quick-bite virtual sessions. Please join us!
As digital content experiences become more sophisticated and inclusive, website accessibility is no longer a "nice-to-have"
Responsiveness and best practices for communications during the COVID-19 crisis
Best practices for law firm marketing teams undergoing M&A activities
Clients using (or considering) Microsoft Edge as your primary browser, a new release is now available and is built on Chromium
RubyApps Insights speaks with Jaron Rubenstein about the highlights of 2019, what to expect in 2020, and we also respond to listener mail!
If your firm has an active security policy, consider implementing CSP and HSTS
RubyApps Insights chats with Jaron Rubenstein about the second installation of RubyApps DevCamp, coming this November to New York City
RubyApps Insights speaks with Scott Rubenstein on the topic of optimizing the marketing technology stack and his upcoming panel discussion at LMANE
The California Consumer Privacy Act (CCPA) enforcement date is approaching
Introducing Content Lifecycle Management, a new category that considers the end-to-end journey of content
Introducing Content Lifecycle Management, a new category that considers the end-to-end journey of content
RubyApps Insights introduces podcast listeners to the concept of CLM
RubyApps Insights focuses in on team culture, with an interview of two RubyApps employees
RubyApps Insights presents an early summer mash-up, featuring highlights from interviews earlier in 2019
RubyApps Insights provides a special episode on optimizing the marketing technology stack through the lens of Hulkamania
Viewing marketing technology through the lens of Hulkamania
RubyApps Insights welcomes back Jaron Rubenstein for a discussion on the marketing technology stack and corresponding blueprint
It's easy to modify and change course once a marketing initiative is underway. But, how can a B2B marketer start from scratch?
RubyApps Insights speaks with Laura Hahn, Head of Design at Priceline and an expert in semiotics, on the topic of communication and meaning for brands
New Yorkers have strong opinions. Reactions to Amazon.com's coming and going is no exception to the rule.
RubyApps Insights speaks with Steve Aguiar, a full-stack marketer from BlueWing, on how to kick-start your B2B marketing program
The Backstreet Boys are showing digital-minded CMOs how to get down with digital transformation 2019
RubyApps Insights speaks with Leigh Kessler, a former standup comic and VP of Marketing & Communications at CharityEngine
RubyApps Insights looks back at 2018, and shares some upcoming topics for 2019.
RubyApps Insights interviews Jaron Rubenstein on how marketing teams can act like startups.
Here are five tips for how to run your marketing organization like a startup.
RubyApps Insights interviews Scott Rubenstein on the importance and return of podcasts.
Are you a developer and want to improve how you work? Here are five tips to help you focus.
Are you a "heuristics" or a "fundamentals" developer? What's the difference?
Curious about internship opportunities? Learn about the experience of one of our own!
Podcasts, like TV shows, are experiencing a renaissance right now—especially those produced by professional services firms.
Making the web accessible to everyone, including those with disabilities, is central to its purpose and a critical input for content publishers and web developers, alike.
RubyApps Insights interviews Scott Rubenstein and Mason Jagel on the topic of Bing Webmaster Tools
If using Google Webmaster Tools is starting to feel like Groundhog Day, escape Punxatawney and expand into Bing Webmaster Tools.
Collaboration software to drive efficiency, productivity, and business success
When GDPR strikes & Ashton Kutcher isn’t punking you.
RubyApps Insights interviews Scott Rubenstein on the importance and return of podcasts.
Updates on the General Data Protection Regulation (GDPR), including recommended steps and further action to ensure better compliance.
With RubyApps 10, marketing teams can efficiently collaborate on content management, publishing, and measurement.
If my brand were a real person, what would its voice sound like? How would its face appear on social media?
The GDPR goes into effect on May 25, and updating how you obtain contact information from website visitors is critical.
With the value of M&A deals on the rise, it's increasingly important that stakeholders not overlook technology
RubyApps Insights interviews Scott Rubenstein and Mason Jagel on the topic of website conversion rate optimization.
Google has updated the Google Search Console
RubyApps Insights interviews Jaron Rubenstein, Scott Rubenstein, Alex Berman, and Julie Barbarese on the five questions marketers must ask.
The European Union Parliament has approved the General Data Protection Regulation (GDPR)
Julie Barbarese gives an inside perspective on what it means to be a Project Team Lead at RubensteinTech.
Mason Jagel gives an inside perspective on what it means to be a Client Experience Team Lead at RubensteinTech.
Google Search will give priority rankings to pages that load faster in mobile
It’s critical to leverage technology to maximize efficiency and convert relevant website traffic.
It’s critical to leverage technology to maximize efficiency and convert relevant website traffic.
New iOS versions and iPhone device sizes may affect user experience
Alex Berman gives an inside perspective on what it means to be a Project Team Lead at RubensteinTech.
Joe Januszkiewicz dishes on his unique role as a Tech Lead at RubensteinTech.
Site search functionality continues to evolve: has your site kept up?
Why today’s high schoolers have me optimistic about tomorrow and our technological future.
Web Accessibility. What is it, why is it important, and how can your firm benefit from being compliant?
Eager to automate marketing but don't know where to start? Technology transformation can be a daunting task, particularly for self-described luddites.
The role of search is critical for all businesses with a web presence, regardless of whether they're enterprise or consumer-facing.
Artificial intelligence is a hot topic in the legal industry. Should your firm invest? Learn more and whether to chatbot. Or not.
This is a great opportunity to learn a bit more about modern web development paradigms and meet some of the team at RubensteinTech!
As firms scramble to employ more advanced software tools, legal marketers are also finding ways to optimize interactions with clients and prospects.
Accessibility matters, and here are four steps to help you improve accessibility on your site
Is your firm leveraging data to understand the clients journey? We've put together some thoughts on how you can analyze and up your traffic to be more competitive.
RubensteinTech has conducted some trend-spotting: Find out what to keep an eye on through 2017!
Read and learn about DDoS (Distributed Denial of Service) attacks and the steps you can take to mitigate your risk.
What is the "Agency Agile" approach and how does it benefit our partners and clients?
Learn how to use competitive intelligence to drive business development with Chris Fritsch of CLIENTSFirst Consulting.
Global publishers big and small distilling content down to its essence with a single goal in mind: a better, faster mobile web.
Read on and discover 6 areas you should focus on to ensure a high level of engagement with your site's visitors!
A discussion between two experts on development, design, and collaboration.
Great UX doesn't happen by accident! Read this article on user experience to discover how to create a great website.
Here are six web development trends to watch that will define website design in 2016. Are you ready?
Large firms must understand and adopt Google's latest innovation in mobile search, known as AMP. Click to learn more!
Taking time to optimize images is a win-win for both SEO and user experience. Web designers should follow these five practices.
What's new in B2B web design? Read on to find out!
Two experts in persuasion and presentation demonstrate how you can increase client engagement. Persuaded to check it out?
Despite all its advantages and features, WordPress may not the best option for your website. Read on to discover why!
Discover how you can take a more strategic and holistic approach to your marketing campaigns.
Law firms must lead the way in implementing policies that protect user privacy on the Internet. Discover 'privacy-by-design'!
Before taking on that next web design project, consider these three factors to determine whether itâs a good fit.
Learn how a bio with strong search engine optimization (SEO) can increase your visibility when prospects search for your kind of expertise.
What are the elements of a cohesive design? Here, Jaron provides tips to optimize every aspect of your site.
Is a freelancer or an experienced in-house team a better fit for your project? Discover the rationale behind each approach.
Learn how continuous improvement of site systems ensures that your digital marketing experiences deliver maximum value.
A webinar about the ongoing iteration and refinement of your firm's website.
Jaron writes for ChiefMarketer.com about what makes a great branded digital experience. Click here to see a summary.
Discover how to ensure your brand will engage with visitors online in this piece for Creative Bloq by Jaron Rubenstein.
Ian Mason from Hassard Fay joins us to discuss content format and strategy.
Jaron lists 5 best practices for optimizing your website in search engines for Bloomberg BNA. Click here for an article summary.
Jaron discusses the importance of smart search technology for Legal Technology Today! Check here for a summary of the article.
Jaron writes about hitting the sweet spot between simple engineering and a seamless UX.
RubensteinTech celebrates another project launch and heads out to Chelsea Piers for exercise, fun and games.
Learn about the difference between HTTP and HTTPS and what this means for your website visitors' security.
Learn how to create a well-thought-out maintenance plan that will enhance your website's value in the long-term.
Rachel Guy provides a comprehensive guide for planning and presenting your firm's content.
Here are five takeaways from the strategy outlined in our "Find Your Voice" webinar, featuring Tanj Branding's Scott Milano.
Checklist for a successful Linkedin effort, from the "Leverage Thought Leadership" webinar featuring Influence & Co.'s Josh Johnson.
From the "Ace The Digital RFP" webinar, we extract some simple, enduring best practices behind a successful RFP strategy.
Click here to see how we think you can best pair quality software design with a genius marketing strategy.
Google has changed its search algorithm for searches conducted on mobile devices. Click here to learn more about it.
Jaron interviews with IdeaMensch to discuss inspiration, entrepreneurship, and productive habits.
Having a consistent voice and message across the customer journey is critical. Scott Milano of Tanj Branding provides a guide.
Linkedin can be a powerful tool. Josh Johnson of Influence&Co. shows us how to get the most out of it.
Mason Jagel and Brian Lener shed light on RubensteinTech's Mobile Device Test Lab!
Practical tips on how to get started with—or further extend the adoption and implementation of—a content strategy program.
What does the competitive landscape in legal look like across social media? Guy Alvarez from Good2bSocial gives us a report.
First, understand your audience. Then, know what it takes to provide a great user experience for multiple audiences.
An in-depth look at the process, tools, techniques, and value of branding.
Our 'Mobile 101' webinar raised many questions on marketing technology. In this follow-up, we provide answers.
Five tips on the lessons learned and best practices to use when evaluating marketing technology for your firm.
An in-depth look at engineering custom native apps, web-based apps, ebooks, microsites, etc.
The development team unwinds after work with a board game night to play Dixit.
An exclusive one-hour discussion with leading legal marketing experts and technologists.
Speaker Carl Schooff discusses the GreenSock Animation Platform (GSAP) for JavaScript.
Mason Jagel explains how a helpful program can optimize cross-browser testing.