Brooklyn, NY - November 16, 2005 - Rubenstein Technology Group today announced the release of RubyCommerce™ 3.0 - the latest version of its e-commerce web solution, optimized specifically for the needs of the small-to-midsize (SMB) e-commerce enterprise. The result of more than seven years' experience building innovative e-business applications, RubyCommerce 3.0 offers sophisticated features and functions typically found only in complex, large-scale corporate installations, providing all the control and ownership of an installed software package, with the flexibility and service of a hosted solution.

"The e-commerce industry is extremely dynamic and fast-moving, and with the most dramatic growth occurring in the small-to-midsized market, there is a pressing need for web products and services that deliver focused business results on a proven platform that will scale up as the client's enterprise grows," observed Jaron Rubenstein, President of Rubenstein Technology Group. "With the release of RubyCommerce 3.0, we believe we've hit the sweet spot of the SMB market, with an offering that provides the sophisticated business logic so many small-to-midsize firms demand, in an intuitive, business-friendly package," he said.

RubyCommerce 3.0 is built on the open-source LAMP (Linux, Apache, MySQL/PostgreSQL, Perl) web development platform for superior stability, interoperability and flexibility - and the extensive customization options it makes possible for clients. Through the use of custom business rules, clients can capture crucial customer data in real time, and establish automatic processes to leverage and reap its value. The RubyCommerce open architecture also allows for complete integration with other Ruby modules, as well as existing back-office systems, such as ERP, logistics and accounting.

Advanced features of RubyCommerce 3.0 include:

• complete order management - from Web or phone order placement through picking, packing and shipping
• real-time dynamic pricing of shipping services and printing of shipping labels for FedEx and UPS
• complete returns and exchange management - manage RMA numbers, product return requests and exchanges
• real-time inventory management - actual inventory is visible to shoppers
• integration with most industry-standard online payment processing platforms, including Authorize.net, Paymentech and CyberSource
• integrated RubyFraudT transaction security module for automatic fraud detection and verification-based order routing
• data feed to Froogle shopping search engine
• support for international e-business - including multiple language content for multi-lingual websites, transactions in multiple currencies and international shipping services

Complete details of RubyCommerce 3.0 can be found at: http://www.rubensteintech.com/ruby/commerce/details.html

About Rubenstein Technology Group

Rubenstein Technology Group, Inc. develops e-business software solutions on the Ruby Business Platform - an integrated suite of Web-based applications that automates, streamlines and optimizes key customer-facing operations for the digital enterprise. Components of the Ruby platform include RubyCommerce (e-commerce), RubyContent (content management), RubyCommunicate (integrated digital communications), RubyCRM (customer relationship management) and RubyCollaborate (collaborative online information sharing). For more information, visit www.rubensteintech.com.